3. Rebrand Personality

To attract a wider range of customers, the brand must be changed to be more accommodating to young adults instead of just professionals and parents. To show this, the new canon would be dressed a lot more casually, in jeans and a hoodie, with a lower end camera to record various common age 15-25 events, such as sports games and taking photographs with friends in various places. Is far more sociable than the previous canon, and is more of a city person than an outside/nature one.