2.Current brand personality

Canon can be pictured as a professional photographer type, wearing the professional field attire: fancy trench coat and jeans. Probably has a fedora or other hat, and excessive amounts of top of the line camera equipment. Has expensive but unattractive glasses. His height is a bit above average. His hobbies are, of course, photography, and photo editing. Enjoys nature and the outside. Has a professional network, but no friends. Is knowledgeable

but boring to talk to.